Broadcast News Bureau
Stay in the News Cycle. All Year Long.
What is a Broadcast News Bureau?
A sustained, proactive media outreach effort designed to keep your brand or organization visible within the 24/7 news cycle.
Rather than one-time coverage, a bureau program establishes a consistent broadcast presence — positioning your brand, spokesperson, or destination as a trusted go-to source for relevant stories throughout the year.
We serve as your dedicated broadcast partner, managing your ongoing engagement with producers, crafting timely storylines, and ensuring your message aligns with what’s trending in newsrooms nationwide.
Our Approach
At The Broadcast Experts, we manage every element of your news bureau program — from strategic planning and calendar development to content creation, pitching, and production support.
Our goal: to make your organization part of the conversation, not just a participant in it.
What We Do
Strategy & Planning
We start by defining your core story pillars and communications objectives. Then we translate those into a broadcast roadmap — identifying opportunities to insert your brand’s expertise and message into the evolving media landscape.
Our team monitors seasonal trends, news hooks, and industry moments to keep your story fresh and relevant.
News Bureau Calendar Development
We build a custom broadcast bureau calendar that maps your stories, events, and key messages across the year. Each month or quarter, we plan media touchpoints that align with the news cycle — ensuring consistent, credible visibility without redundancy.
Your brand stays newsroom-ready, with pre-developed segment ideas and story angles ready to pitch at any time.
Content Creation & Story Development
We transform your messages into broadcast-worthy narratives. Our team crafts talking points, segment outlines, and story packages that fit seamlessly into producer workflows.
From B-roll and visuals to spokesperson messaging, we ensure every piece is built for airtime — and for impact.
Media Pitching & Relationship Building
With years of producer relationships, we know what newsrooms want — and when they want it. We proactively pitch your stories to TV, radio, and digital broadcast outlets, securing interviews and coverage opportunities that feel organic and on-brand. We also position your spokesperson as a trusted expert producers can call on again and again.
Production & Execution
When your story lands, we manage the logistics — from pre-interview prep and segment production to studio coordination and post-interview follow-up. We ensure your message looks, sounds, and feels on-brand across every outlet.
Why It Works
A Broadcast News Bureau Program is your ongoing connection to the media world — ensuring your brand never fades from view.
It helps you:
Maintain consistent media visibility year-round
Position your brand as a trusted source for journalists
Keep messaging aligned and relevant to current trends
Maximize ROI with multiple stories from one strategic foundation