About Us
Built for Broadcast. Driven By Experience.
Who We Are
The Broadcast Experts is a broadcast PR firm built by communications industry veterans who have worked on every side of the business — from agency to client, from media producer to expert media contributor.
With offices in Los Angeles and Chicago, we specialize in the broadcast tactics that elevate brand awareness and reputation — the strategies that deliver credibility and exposure, yet are often underutilized due to barriers in this specialized media space.
What We Do
Whether it’s participating in a co-op media tour hosted by a trusted industry influencer, or developing a year-round, content-forward broadcast program that positions your brand as a leader, we partner with clients to strategize, produce, and deliver the right broadcast program for their goals.
We combine insider newsroom knowledge with real-world production expertise, ensuring every appearance and campaign drives measurable visibility and long-term credibility.
Our Team
Behind every campaign is a team of specialized professionals — experts in writing, pitching, media training, production, and editing. We manage every detail from concept to camera, helping clients tell stories that look good, sound right, and resonate with audiences.
Our on-air and behind-the-scenes experience means we know exactly what producers want — and how to make your message stand out.
Our Edge
In an evolving media landscape, broadcast remains one of the most trusted and influential channels. We help brands navigate it with confidence, ensuring your story not only gets airtime — but leaves a lasting impression.
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Founder & Partner
With more than 20 years of broadcast media experience, Jeanenne Tornatore knows how to build impactful programs from the ground up. As PR Director for Orbitz Worldwide, she leveraged data-driven insights to build the brand’s robust broadcast program. Since then, she’s developed and delivered campaigns for top travel and lifestyle brands — both behind the scenes and on camera.
A trusted media voice, Jeanenne has been a recurring contributor on TODAY and a regular guest on local news programs nationwide. Producers praise her for crafting segments that blend smart storytelling with seamless brand integration. From strategy and content development to pitching, producing, media training and on-air delivery, Jeanenne does it all — and does it expertly.
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Founder & Partner
With more than 20 years in the media space, Alyssa Sullivan has grown and adapted with the industry. She got her start in Washington, D.C. where she served as a producer for NBC News Stations Division. Alyssa produced daily national stories for the local NBC affiliates from the White House and traveled to many breaking news events.
From there, Alyssa transitioned to working in PR and communications in DC and NYC, utilizing her network of broadcast contacts to become a media relations guru while expanding her network beyond TV and learning the fine art of pitching. Her skills extended into business development, producing strategic media campaigns for brands and helping executives become thought leaders in their space.
Today, Alyssa works with clients as a true partner, building teams and strategies around their campaign needs, running broadcast programs, and she continues to pitch media across all genres and mediums on a daily basis.
