PROJECT: American-Made Index Broadcast Media Tour

Driving Data Into the National Conversation

Overview

Each year, Cars.com releases its highly anticipated American-Made Index, ranking the most U.S.-assembled vehicles based on domestic manufacturing and employment impact.

The Broadcast Experts partnered with Cars.com to bring this important automotive story to screens nationwide through a strategic broadcast media tour that combined data-driven storytelling with trusted in-house voices.

The Goal: Position Cars.com as the definitive authority on American-made vehicles while showcasing its internal experts and editorial team as credible media voices.

Our approach focused on three key pillars:

  • Data Insight: Leveraging Cars.com’s proprietary research to deliver timely, media-ready talking points.

  • Expert Voices: Featuring Cars.com’s editorial and analyst team as the campaign’s spokespeople — adding authority, authenticity, and depth to every interview.

  • Visual Storytelling: Incorporating b-roll of featured vehicles and manufacturing imagery to create broadcast segments that were both informative and visually compelling.

The combination of rich data, expert commentary, and strong visuals gave producers the perfect news hook ahead of Independence Day — when conversations around “Made in America” were top of mind.

The Results

The American-Made Index Media Tour achieved impressive reach and engagement:

  • A 15 live and taped TV interviews across major national and regional markets

  • Coverage in key markets, including New York, Los Angeles, Chicago, D.C. and Phoenix

  • An estimated 24 Million total audience reach across broadcast and digital platforms

  • Positive editorial coverage emphasizing Cars.com’s independent research and expert insights

Cars.com’s credibility as both a data source and consumer advocate — paired with The Broadcast Experts’ storytelling strategy — made the American-Made Index one of the most media-friendly automotive reports of the year. The result: strong national coverage, top-tier market pickup, and reinforced brand leadership in the automotive space.