PROJECT: Expedia Hotel Price Index Media Tour
Broadcasting Travel Insights from Chicago’s Skyline
Overview
In June 2025, The Broadcast Experts partnered with Expedia to launch its inaugural Hotel Price Index, sharing key travel trends and insights just as the busy summer season began.
To match the energy of the announcement, we produced a broadcast media tour live from the rooftop of The Godfrey Hotel Chicago, with sweeping skyline views that perfectly framed Expedia’s message of urban adventure, summer travel, and smart booking insights.
The Goal: To position Expedia’s Hotel Price Index as a trusted source of travel intelligence — and Expedia’s travel expert Melanie Fish as the go-to media voice on current pricing and booking trends.
Our team handled every phase of the tour, including:
Strategic pitch development for broadcast producers
Full tour production and rooftop setup overlooking the Chicago skyline
Pre-tour media pitching and booking across regional outlets
On-site coordination and interview management for Melanie Fish
The segment visual — with Chicago’s skyline as the backdrop — delivered both energy and credibility, capturing attention across key media markets
The Results
The Expedia Hotel Price Index tour earned outstanding media coverage and engagement:
14 live and taped TV interviews across major markets nationwide
Coverage top-tier markets, including Chicago, Houston, Atlanta and Washington, D.C.
National streaming and syndicated coverage on shows including Yahoo! Finance and Business First AM.
An estimated 219 million total audience reach across broadcast and digital channels
Positive editorial pickup highlighting Expedia’s leadership in travel data and expertise
